Just like their product offerings, SRAM works tirelessly to deliver a unique but approachable world-class experience at their events. My friend and creative mentor invited me to help oversee content production and lead the creative concepts for their booth at Crankworx in Whistler, BC.
Our mission for the twelve-day event was to change out the art on the walls and screens every 24 hours. The creative goal was to promote events, celebrate wins, and share the rich brand & athlete personalities uniquely.
The space became the center of attention by all attendees of the event as it was became a reflection of what was happening outside of it’s walls. Making it a ever-evolving gallery and hub for information for the duration of the event.