The first half of my career has been dedicated to helping craft and commission stories of the editorial variety. However, one of my first true loves at a young age was creative advertising. Sadly a rarity in the tech-spec soaked world of cycling communications. I wanted intriguing art and, if appropriate, art that asked more questions than answered.
There was a small brand in San Francisco called Swobo in the 90’s that always got me excited. I even had one of their ads taped to my wall as a young high school kid. They were dynamic, clever, and embodied a confidence that no one ever got close to.
I treat every project with these principles in the hopes that some magic element moves them to dig a little deeper and learn more about something that can enrich their lives.