While the majority of my professional background leans toward the two-wheeled variety, I fill my personal life with a love for fashion, media, art, and the outdoors. When deciding what I wanted to tackle next professionally, I knew I was looking for a mission that was as important as it was unique.
Katalyst embodied both of these guiding principles for me. While Electro Muscle Stimulation (EMS) technology may feel futuristic, it’s actually over 50 years old, traditionally used more for recovery at the chiropractor than for reps during a workout. Katalyst is changing the marketplace by making a complicated and historically expensive workout accessible to anyone at home through unique technology that is smart, portable, and customizable to a wide range of customer needs.
As the Creative Director of this young, fast-moving brand, I was responsible for fulfilling the marketing and leadership teams' needs across all visual content, event activations, promotional language & design, website design, copywriting, social media concepts, and fundraising presentations. Some of the most rewarding work of my career came from helping push this brand to the forefront of not just the expected, but also the unexpected markets that can benefit from this life-changing technology. Hearing firsthand from people whose lives were improved by integrating Katalyst into their routines was a career highlight for me. I loved being able to elevate the art and language of Katalyst during my time there, and I’m excited to see the growth they deserve in the fitness marketplace.