Santa Cruz Bicycles is considered the industry leader in color trends. During my tenure as Creative Director, I led the seasonal & new product color/graphics for over 20 bicycle models, most of which had two color options.
My team and I balanced trends from other industries, internal opinions, and an educated understanding of our rider to inform the on-time delivery of hundreds of millions of dollars of products every season.
I led color strategy, graphics story, presentations to leadership, sample tracking, and worked with designers and project management for on-time delivery.