I’ve had the honor of contributing to the social media strategy, content, and growth of the brands I’ve worked for over the last ten years. Everything from the early days of heavy filters and countless hashtags to the present-day need for entertaining content that delivers a strategic, analytically driven goal for the project.
At Cannondale, I completely restructured the content direction for the long-standing race and brand channels, allowing for my vision of core mountain bike content to thrive and grow on its own, all-new channel. Setting a bigger stage for our racers, ambassadors, and a new era of Cannondale mountain product to get the engagement it deserves.
While Santa Cruz had a single, very well-established channel sitting at 800k followers and growing during my tenure to 1.4 million. I worked closely with the brand team to decipher and commission the ideal, social-first designed content and photography from my design team and contractors. Telling meaningful stories about our riders' achievements and causes we supported alongside high-traffic product launch assets.