As General Manager of Bike Magazine, I was responsible for the creative direction and financial growth of the 20-year-old title. While our print revenue was strong, our web traffic and revenue were almost nonexistent.
I focused my time on translating the unique print perspective that Bike Magazine is so well known for by investing in video and bringing new creative personalities into the fold. With this personnel investment, I was able to spearhead projects like the Bikemag Roundtable Reviews, BluePrint video series and Founders Events. These investments along with upping our posting frequency and adding more general gear reviews helped grow our web traffic exponentially.
All this while simultaneously growing our subscription base and advertising revenue for our print properties. While at Bike Magazine I also created some of the best t-shirts, stickers, and events, keeping Bike Magazine top of mind for all current and potential supporters.